The State of Colorado Runs an Ad Which Shows an Obviously

question 98

Multiple Choice

The state of Colorado runs an ad which shows an obviously scared third grader getting ready to go on stage for his first public stage appearance. He is dressed as a carrot. The ad tells the reader that being a third grader is much more stressful than we remember and causes us to feel great sympathy for the child dressed in the ridiculous costume. The tag line at the end of the ad reads, "Your kids need a carefree Colorado vacation as much as you do." This is an example of a:

• A)dramatization technique.
• B)testimonial technique.
• C)fear technique.
• D)personality symbol technique.
• E)scientific evidence techniquE.The above scenario features a dramatization execution technique.An execution technique particularly well suited to television is dramatization, where the focus is on telling a short story with the product or service as the star.

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Definitions:

National Newspapers

Newspapers that cover topics of national interest, as opposed to local issues, and are distributed widely throughout a country.

Media Preferences

The individual choices or tendencies regarding consumption of different types of media content, including television, radio, newspapers, and digital platforms.

Outdoor Advertising

Marketing efforts that use outdoor signs and displays, such as billboards, banners, and posters, to promote products or services to a broad audience.

Consumer Purchases

Transactions where individuals or households buy goods and services for personal use.