The Objective of an Ad with a Rational Appeal Is

question 9

True/False

The objective of an ad with a rational appeal is to persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.

---

Definitions:

Cholesterol Screening

A medical test that measures the levels of cholesterol and other lipids in the blood to assess an individual's risk of developing cardiovascular diseases.

Immunizations

The process or procedure by which an individual becomes protected against a disease through the administration of a vaccine.

Anemia Screening

The process of testing individuals for anemia, a condition characterized by a deficiency of red blood cells or hemoglobin, which can lead to lack of oxygen in the organs.

Mitral Valve Prolapse

A condition in which the mitral valve of the heart doesn't close tightly, allowing blood to flow backward in the heart.