Many Advertising Experts Consider the Most Important Part of a Print

question 109

Multiple Choice

Many advertising experts consider the most important part of a print ad to be the:

• A)headline.
• B)subhead.
• C)layout.
• D)body copy.
• E)needledrop.

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Definitions:

Adult Heart Rate

Adult Heart Rate typically refers to the rate at which an adult's heart beats, usually measured in beats per minute, with a normal range being 60-100 beats per minute for a resting heart.

Rectal Temperature

The measurement of body temperature taken from inside the rectum, which is considered more accurate than some other methods of temperature measurement.

Thermometer

An instrument, either electronic or disposable, that is used to measure body temperature.

Oral Temperature

Body temperature measured by a thermometer placed in the mouth, reflecting the core body temperature.