_____ Is a Measure of the Number of Different Audience

question 13

Multiple Choice

_____ is a measure of the number of different audience members exposed at least once to a media vehicle in a given period of time.

• A)Contact
• B)Reach
• C)Viewer number
• D)Coverage
• E)Exposure

---

Definitions:

Portfolio

An aggregation of financial instruments such as company shares, debt securities, tangible commodities, available cash, and cash-like resources, including mutual funds and ETFs.

Perfectly Positively Correlated

A situation where two variables move in the same direction at the same rate, represented by a correlation coefficient of +1.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values in a data set are.

Portfolio

A collection of investments held by an individual or institution which may include stocks, bonds, and other assets.