According to Robert Smith, the Two Ways in Which Relevance

question 9

Multiple Choice

According to Robert Smith, the two ways in which relevance could be achieved are:

• A)ad-to-brand relevance and brand-to-ad relevance.
• B)ad-to-producer relevance and brand-to producer relevance.
• C)ad-to-producer relevance and brand-to-consumer relevance.
• D)ad-to-consumer relevance and brand-to-producer relevance.
• E)ad-to-consumer relevance and brand-to-consumer relevancE.Relevance reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.Smith et al.suggest that relevance can be achieved in two ways.They are ad-to-consumer relevance and brand-to-consumer relevance.

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Definitions:

Random Allocation

A method used in experiments where participants are assigned to different groups in a way that ensures each participant has an equal chance of being placed in any group.

Experimenter Bias

A phenomenon where the expectations or beliefs of the researcher unconsciously affect the outcome of an experiment.

Socially Desirable

Describes behaviors or responses that are likely to be approved of or valued by society or a social group.

Experimental Manipulation

The process of intentionally changing variables to observe the effect on another variable within a controlled environment.