The Proponents of Creative Advertising Argue That

question 6

Multiple Choice

The proponents of creative advertising argue that:

• A)the more information in the ad, the more effective the ad is.
• B)the only purpose of advertising is to sell the product.
• C)advertising should be designed to make consumers buy products that they do not want or need.
• D)advertising should be designed to create an emotional bond between consumers and the brand or company.
• E)advertising should break through the clutter by focusing on logos and products.

---

Definitions:

Ethnocentric German CEO

A chief executive officer from Germany who believes his or her own culture is superior to others.

Worldwide Offices

Physical locations or branches of an organization situated in different countries around the globe, facilitating international operations and presence.

Geocentric Orientation

A mindset in international business that views the world as a potential market with no inherent focus on domestic versus foreign markets, adopting a global approach to marketing strategies.

Key Positions

Crucial roles within an organization that are significant for its success, often requiring specific skills or expertise.