Which of the Following Is a Similarity Between Advertising on Broadcast

question 102

Multiple Choice

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

• A)Both offer fewer segmentation opportunities.
• B)Both create longer buyer lead times for preparing and placing ads.
• C)Both offer greater reach and lower frequency opportunities with individual stations.
• D)Both do not enable advertisers to reach large number of viewers with a single media buy.
• E)Both can be purchased on a national, regional, or local (spot) level.

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Definitions:

Six-figure Accuracy

A level of precision in measurements or calculations that results in an output with six significant figures.

Overline

A line drawn over a symbol or number, often used in mathematics to indicate a repeating decimal or a geometric figure's conjugate.

Denominator

The bottom number in a fraction that shows into how many parts the whole is divided.

Three Figure Accuracy

The accuracy of a number rounded to the nearest hundred; signifies a level of precision.