Which of the Following Differentiates an Ethnographic Study from a Focus

question 70

Multiple Choice

Which of the following differentiates an ethnographic study from a focus group study?

• A)Ethnographic research is a quantitative research technique, whereas focus group studies are qualitative.
• B)Ethnographic research is difficult to administer, whereas focus group studies are easy to administer.
• C)Ethnographic research studies are inexpensive, whereas conducting focus group studies requires a huge investment.
• D)Focus group studies involve observing consumers in their natural environment, whereas ethnographic research involves observing consumers in controlled settings.
• E)Focus group studies are quantitative research techniques, whereas ethnographic research is qualitativE.Many marketing and agency researchers prefer ethnographic research over the use of focus groups, as the latter technique has a number of limitations.Strong personalities can often wield undue influence in focus groups, and participants often will not admit, or may not even recognize, their behavior patterns and motivations.However, ethnographic studies can cost more to conduct and are more difficult to administer.

Comprehend the supply of resources by households.

Realize the differences in income sources and classifications.

Know the disadvantages and challenges faced by corporations compared to sole proprietorships.

Recognize not-for-profit organizations and their roles.

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Definitions:

Intentional Tort

A type of civil wrong where the perpetrator deliberately inflicts harm or injury on another individual, leading to legal liability.

Guaranteed Cures

Promises or assurances of completely resolving a medical condition or disease, often viewed with skepticism due to the complexity of human health.

Implied Consent

A form of consent that is not expressly granted by a person, but rather inferred from a person’s actions and the facts and circumstances of a particular situation (or in some cases by a person’s silence or inaction).

Age of Majority

The legal age at which an individual is considered an adult and capable of making their own decisions and responsibilities.