John O'Toole Describes the _____ as "That Flash of Insight

question 88

Multiple Choice

John O'Toole describes the _____ as "that flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."

• A)ad paradox
• B)epiphany
• C)heuristic
• D)big idea
• E)mnemonic

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Definitions:

Consumer

An individual who purchases goods or services for personal use.

Drastically

Describing actions taken with extreme or significant impact, often implying a substantial change or effect.

Persuasion

The process of swaying an individual's beliefs, attitudes, or actions through the use of argument, logic, or enticement.

Impersonal

Lacking personal feeling or attachment; not influenced by, showing, or involving personal feelings.