The "Suits" Argue That the Most Important Thing Good Advertising

question 98

True/False

The "suits" argue that the most important thing good advertising does is make an emotional connection with consumers.

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Definitions:

McClure's Magazine

A historic American magazine known for its investigative journalism and role in the early 20th-century muckraking movement.

Muckraking Journalists

Refers to investigative journalists in the early 20th century who exposed societal corruptions, scandals, and injustices, often leading to public outrage and reform.

Mexican Immigrants

Individuals from Mexico who move to another country, often for better economic opportunities or to escape violence, significantly contributing to cultural and demographic changes in their new communities.

Early Twentieth Century

A period from 1901 to 1945 characterized by rapid industrialization, social changes, World War I, the Great Depression, and the beginning of World War II.