Which of the Following Differentiates an Ethnographic Study from a Focus

question 70

Multiple Choice

Which of the following differentiates an ethnographic study from a focus group study?

• A)Ethnographic research is a quantitative research technique, whereas focus group studies are qualitative.
• B)Ethnographic research is difficult to administer, whereas focus group studies are easy to administer.
• C)Ethnographic research studies are inexpensive, whereas conducting focus group studies requires a huge investment.
• D)Focus group studies involve observing consumers in their natural environment, whereas ethnographic research involves observing consumers in controlled settings.
• E)Focus group studies are quantitative research techniques, whereas ethnographic research is qualitativE.Many marketing and agency researchers prefer ethnographic research over the use of focus groups, as the latter technique has a number of limitations.Strong personalities can often wield undue influence in focus groups, and participants often will not admit, or may not even recognize, their behavior patterns and motivations.However, ethnographic studies can cost more to conduct and are more difficult to administer.

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Definitions:

Widowed

The state or condition of having lost one's spouse through death, which can significantly impact an individual's social and emotional well-being.

Finality of Death

The irreversible cessation of all biological functions that sustain a living organism.

Inability

The state of being unable to do something.

Communicate

To share or exchange information, thoughts, or messages through speech, writing, visual representations, or other modes.