When an Advertiser Uses an Ad That Emphasizes Psychological Associations

question 81

Multiple Choice

When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used?

• A)Bait-and-switch advertising
• B)Image advertising
• C)Guerilla advertising
• D)Visual merchandizing
• E)Refutational appeal

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Definitions:

Navigable Waterways

Water bodies that are deep and wide enough for ships and boats to travel through, often playing a key role in transportation and trade.

Federal System

A form of government in which power is divided between a central authority and constituent political units.

Unitary

A system of government where a single central government holds the majority of the power, with any regional or local governments having authority that is delegated from the central government.

Confederal Systems

A form of government where power is given to individual states or entities, with a weak central authority, allowing for a loose union.