When Deciding on the Visual Portion of a Print Ad

question 45

Multiple Choice

When deciding on the visual portion of a print ad, an advertiser must determine:

• A)the identification marks to be included.
• B)the requirement for a needledrop.
• C)the content in the body copy.
• D)the length of the ad copy.
• E)the headline of the copy.

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Definitions:

Production Possibility Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs.

Unattainable

Refers to goals, objects, or conditions that cannot be achieved or reached, often due to existing limitations.

Full Employment

A situation in an economy in which all who are willing and able to work at prevailing wage rates are employed.

Production Possibility Frontier

A graphical representation showing the maximum combination of goods and services that can be produced with available resources and technology.