While the Social Consumer Decision Journey May Differ from Traditional

question 116

True/False

While the social consumer decision journey may differ from traditional response hierarchies, it is also similar in that it envisions going through stages in the purchase decision.

---

Definitions:

General Ledger

A comprehensive record of all financial transactions made over the life of a company.

Vouchers Payable

Liabilities representing invoices that have been received but not yet paid.

Separation Of Duties

Separation of duties is a key control in internal systems, aimed at reducing the risk of fraud and errors by ensuring that no single individual has control over all aspects of a financial transaction.

Approves Purchases

Refers to the process or authority given to certain individuals or systems to validate and authorize the acquisition of goods or services for a business or organization.