A Study by Andrew Aylesworth and Scott MacKenzie Found That

question 89

Multiple Choice

A study by Andrew Aylesworth and Scott MacKenzie found that commercials placed in programs that induce negative moods are:

• A)prone to extensive critical scrutiny of the companies' products or services by the audience.
• B)processed less systematically than ads placed in programs that put viewers in positive moods.
• C)useful when the message is intended to work through a central route to persuasion.
• D)useful when viewers are knowledgeable and can analyze an ad in detail.
• E)helpful in exciting the readers and viewers of the message about the product or the servicE.A study by Andrew Aylesworth and Scott MacKenzie found that commercials placed in programs that induce negative moods are processed less systematically than ads placed in programs that put viewers in positive moods.

---

Definitions:

Target Population

The total group of individuals for which a research project or a specific analysis is intended, or whom a particular intervention is aimed at affecting.

Exercise Habits

Regular patterns or routines of physical activity that an individual practices to maintain or improve their health and fitness.

Academic Performance

The level of achievement or success a student attains in their educational pursuits, often measured through grades, test scores, and assignments.

Open-Ended

Characterized by not having fixed limits or restrictions, allowing for freedom of response or adaptation.