If Sales Is Used as a Direct Measure of Response

question 42

True/False

If sales is used as a direct measure of response to advertising, products characterized as large-dollar purchases and those in the maturity or decline stages of the product would be less likely to benefit.

---

Definitions:

Service Economy

An economic phase in which the service sector generates more wealth than the manufacturing sector of the economy, characterized by a high volume of services relative to goods.

Modified Capitalism

An economic system that incorporates elements of capitalism with various degrees of government intervention or social welfare policies.