Which of the Following Is at the Base of the GfK

question 10

Multiple Choice

Which of the following is at the base of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?

• A)Awareness
• B)Purchase
• C)Familiarity
• D)Consideration
• E)Imagery

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Definitions:

KSAs

Stands for Knowledge, Skills, and Abilities; these are the attributes required to perform a job and are used to match candidates with job requirements.

Values and Principles

Core beliefs and ethical standards that guide an individual's actions and decisions, influencing behavior and outlook on life.

Competency

A combination of skills, abilities, and knowledge required to perform a specific task effectively.

Cluster

An assembly of alike items or persons that are closely positioned or take place near each other.