Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They

question 96

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising because they believe that:

• A)the reason a company spends money on advertising and promotion is to sell its products or service.
• B)the objective of advertising and other promotional mix elements is usually to communicate information or a selling message about a product or service.
• C)the primary role of an IMC program is to communicate.
• D)objectives should be based on the achievement of communication objectives.
• E)they must provide relevant information and create favorable predispositions toward the brand before purchase behavior will occur.

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Definitions:

Contract

A legally binding agreement between two or more parties that outlines the terms and conditions of a particular arrangement.

Product Misuse

Product Misuse involves using a product in a way not intended by its manufacturer, which can lead to damages or injury not covered under warranties or liability claims.

Plaintiff's Failure

Occurs when the party bringing a lawsuit (the plaintiff) fails to prove their case or follow legal procedures, potentially resulting in the dismissal of their case.

Defendant's Negligence

The failure of a defendant to exercise a reasonable degree of care, leading to harm or damage to another party.