Which of the Following Statements About the Relevance of Ads

question 47

Multiple Choice

Which of the following statements about the relevance of ads is true?

• A)Ad-to-consumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
• B)Brand-to-consumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
• C)Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
• D)Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to the brand.
• E)Relevance is best defined as the extent to which an ad contains elements that are novel, different, or unusual.