Direct-Response Advertisers Generally Set Objectives and Measure Success in Terms

question 6

Multiple Choice

Direct-response advertisers generally set objectives and measure success in terms of:

• A)brand awareness.
• B)brand attitudes.
• C)purchase intentions of the target audience.
• D)sales response generated by an ad.
• E)brand equity.

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Definitions:

Credit Sales

Transactions where the buyer is allowed to pay for goods or services at a later date, extending credit by the seller.

Cash Collections

The process of gathering and managing the cash received from sales, services, or other receivables.

Income Tax Expense

The cost to a company for income taxes owed to federal, state, and local governments, recorded as a financial expense in accounting.

Federal Income Taxes

Taxes levied by the federal government on annual income earned by individuals, corporations, trusts, and other legal entities.