While Moving from the Base to the Tip of the Communication

question 91

Multiple Choice

While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product?

• A)Awareness
• B)Comprehension
• C)Trial
• D)Liking
• E)Knowledge

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Definitions:

Conversational Tone

Refers to a style of communication that is informal, friendly, and resembles a conversation between two people, often used to make written content more relatable.

Plain Language

Writing or speech that is clear, concise, and easily understood by the intended audience without unnecessary jargon or complexity.

Credibility

The quality of being trusted and believed in, often influenced by an entity's reputation, reliability, and expertise.

Formal Tone

A style of communication that is polite, well-structured, often adhering to conventional standards, used in professional or serious contexts.