Examlex
While moving from the base to the tip of the communication effects pyramid, which of the following comes just before trial of a product?
Cash Equivalents
Cash equivalents are short-term, highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value.
Mature
In finance, it refers to the stage at which an investment or financial instrument reaches its final due date and the principal is returned to the investor.
Long-term Investment
Investments held for an extended period, typically exceeding one year, with the intention of achieving higher returns over time.
Held-to-maturity Security
A debt security that a company has the intent and ability to hold until its maturity date, recorded at amortized cost.
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