Examlex
The _____ stage in Russell Colley's hierarchical model of the communication process deals with informing consumers of the existence of the brand or company.
Health Belief Model
A theoretical model explaining individuals' behaviors towards health services based on perceived threats and benefits.
Perceived Susceptibility
An individual's belief about the personal risk of acquiring an illness or disease, influencing health behaviors and attitudes.
Perceived Risk
An individual's subjective judgement about the severity and/or likelihood of a risk.
Health Action Process Approach Model
A psychological framework that explains and predicts behavioral changes by considering intention, planning, and action as fundamental stages.
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