_____ Is an Approach to Setting Advertising Goals and Objectives

question 62

Multiple Choice

_____ is an approach to setting advertising goals and objectives which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.

• A)SOSTAC
• B)The hierarchy of effects model
• C)The BCG matrix
• D)The Ansoff matrix
• E)DAGMAR

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Definitions:

Ethical

Pertains to moral principles that govern a person's behavior or the conducting of an activity.

Administration

This term generally pertains to the management, organization, and supervision of the affairs and operations of institutions or businesses.

Child Abuse

Any action by another person – adult or child – that causes significant harm to a child.