Which of the Following Is an Advantage of the Competitive

question 119

Multiple Choice

Which of the following is an advantage of the competitive parity method?

• A)It makes use of the buildup approach to establishment of promotional budgets.
• B)It leads to stability in the marketplace by minimizing marketing warfare.
• C)It is based on the fact that advertising and promotions are designed to accomplish specific objectives by addressing certain problems and opportunities.
• D)It gives due recognition to the contributions of creative executions and/or media allocations.
• E)Under this method, the budget is driven by the objectives to be attained.

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing to purchase at a given price.

Demand Schedule

a table that shows the quantity of a good or service that consumers are willing and able to purchase at various price points.

Quantities

The amounts or numbers of a material or item available or required.

Various Prices

Describes a market scenario where identical or similar goods or services are sold at different price points.