Which of the Following Statements Is True of the Use

question 124

Multiple Choice

Which of the following statements is true of the use of humor in ad campaigns and commercials?

• A)Humorous commercials are always perceived as entertaining.
• B)Humorous commercials distract a receiver from counterarguing against an advertiser's message.
• C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
• D)Humor is not used in print ads but is only presented through radio and TV commercials as these media forms lend themselves to the execution of humorous messages.
• E)High-involvement products are better suited for advertising humor than low involvement products.

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Definitions:

Social Object Theory

A concept that posits social networks form around objects of content that people share and discuss.

Vertical Network

A social or professional networking platform focused on connecting members within a specific industry or interest group.

Two-Step Flow Model

A communication theory that suggests ideas flow from mass media to opinion leaders, and from them to a wider population.

Intramural Volleyball

A volleyball competition organized within a particular institution, where participants are typically members of that institution.