A Fatal Accident at the Production Facility of GA Inc

question 17

Multiple Choice

A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well-known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by:

• A)acting as a positive source derogation.
• B)inhibiting counterarguments about the company and its products.
• C)eliminating advertising clutter.
• D)attempting to change consumer buying patterns.
• E)stimulating consumers to purchase the company's products.

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Definitions:

Accounts Receivable

Monies owed to a company by customers for sales made on credit that are recorded as assets on the balance sheet.

General Journal

A foundational accounting record that keeps chronological entries of a company's transactions.

T-Accounts

A visual representation used in accounting to depict the debits and credits for each financial transaction affecting a particular account.

T-Accounts

T-Accounts are a form of accounting ledger that visually represents the debits and credits of financial transactions for each account in double-entry bookkeeping.