When a Market Is Segmented Based on How Aware and Informed

question 83

True/False

When a market is segmented based on how aware and informed the consumers are, the variable used to choose a marketing approach is product knowledge.

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Definitions:

Garment Manufacturing

The process of converting fabric into clothing through a series of operations like cutting, stitching, and finishing.

Treasury Bills

Short-term debt obligations the U.S. government sells to raise money.