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Mettle Inc., an automaker, hires a popular boxer, Darrell Hilton, as the spokesperson for its "Save the Globe" campaign, an initiative for preserving the environment. If viewers of the commercial perceive Darrell as being able to mete out punishment when citizens don't comply to environmental policies, then Darrell, as a message source, is said to have:
Gottfredson's Theory
A theory developed by Linda Gottfredson that outlines how individuals develop their career aspirations and make career choices, heavily influenced by their perception of social acceptability and their cognitive ability.
Stages
Series of steps that individuals typically go through in constructing a career, though not everyone progresses through these stages in the same manner or at fixed ages.
Economic Reward
The financial or material benefit received as a result of one's work, investments, or participation in an economic activity.
Career Compromise
The process of adjusting one's career choices or aspirations due to practical constraints or changing circumstances.
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