Marketers Should Draw Definite Conclusions in Their Advertising Messages When

question 58

Multiple Choice

Marketers should draw definite conclusions in their advertising messages when:

• A)the audience is highly educated.
• B)the product requires emotional involvement.
• C)immediate action is an objective.
• D)high audience involvement is required.
• E)the message is simple and likely to be easily understood by the audiencE.If immediate action is an objective, a message should draw a definite conclusion.

---

Definitions:

Donee Beneficiary

In contract law, a person who is not a party to the agreement but is intended by the contracting parties to benefit from its provisions.

Oil Refinery

An industrial processing plant where crude oil is transformed and refined into more useful products such as gasoline, diesel fuel, and jet fuel.

Detrimentally Relied

A legal principle where a party suffers a loss due to reliance on a promise or statement of another.

Donee Beneficiary

A third party who benefits from a contract between two other parties, especially in the context of gifts or donations.