An Advertisement for Pete's Peanut Butter Centers on the Perception

question 57

Multiple Choice

An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a:

• A)confrontational appeal.
• B)recency appeal.
• C)nonverbal message.
• D)refutational appeal.
• E)one-sided messagE.In the above scenario, Pete's Peanut Butter is using a refutational appeal.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.

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Definitions:

Utility Of Income

The perceived value or satisfaction that an individual gains from receiving a certain amount of income.

Income Function

A mathematical representation that shows how an individual's or firm's income changes in relation to other factors, such as labor or capital investment.

Identical Expected Values

Situations where two or more uncertain alternatives have the same expected outcome or result.

Investment Opportunity

A financial or economic chance to invest capital with the expectation of achieving a profitable return.