Which of the Following Types of Message Structure Should a Marketer

question 28

Multiple Choice

Which of the following types of message structure should a marketer use if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions?

• A)An open-ended message
• B)A close-ended message
• C)A primacy message
• D)A refutational appeal
• E)A fear appeal

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Definitions:

Litigation Process

A legal procedure involving the steps from the initial complaint through the final court decision.

Judgment

A formal decision or conclusion made by a court following a legal proceeding, which determines the outcome of the case.

Statement of Defence

A document filed in court by the defendant, outlining their defense and responding to the allegations made in the statement of claim.

Offer to Settle

A proposal made by one party to another during litigation to resolve the dispute outside of court, usually involving some form of compensation.