In Its Ads, Xenon, an Antibacterial Mouthwash, Claims to Effectively

question 92

Multiple Choice

In its ads, Xenon, an antibacterial mouthwash, claims to effectively kill germs but admits to possessing a bittersweet taste. This is an example of a:

• A)one-sided message.
• B)two-sided message.
• C)confrontational appeal.
• D)conclusive message.
• E)slice-of-life commercial.

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Definitions:

Social Loafing

The tendency of individuals to exert less effort on a task when they are working in a group than when they are working alone.

Dissent

The expression or holding of opinions at variance with those previously, commonly, or officially held.

Group Members

Individuals who belong to a specific group or organization and share common goals, values, or interests with other members.

Leadership Style

The manner and approach of providing direction, implementing plans, and motivating people in a leadership or management role.