Which of the Following Statements Best Describes a Reason for Using

question 51

Multiple Choice

Which of the following statements best describes a reason for using comparative advertising?

• A)It prevents a new market entrant from positioning itself against established brands.
• B)It positions a brand in the evoked set of alternate brands that consumers consider.
• C)It is perceived as more ethical than non-comparative ads.
• D)It is generally not considered to be useful for new brands.
• E)It is not permitted by the Federal Trade Commission.

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Definitions:

Sales Calls

The act of contacting potential customers directly, typically over the phone or in person, to promote and sell products or services.

Product

An item or service created through a process and offered to the market to satisfy a need or want.

Prospecting Methods

Various strategies used to identify potential customers or clients who might be interested in a company's products or services.

Social Media Platforms

Online platforms that enable users to create and share content or participate in social networking, such as Facebook, Twitter, and Instagram.