Which of the Following Statements Is True of a Channel

question 126

Multiple Choice

Which of the following statements is true of a channel used in the communication process?

• A)Information received via mass media is more persuasive than information received from personal influence channels.
• B)As objections arise and are voiced by buyers, an advertisement can treat the objections in an appropriate manner.
• C)A message in a good sales presentation is determined in advance.
• D)An advertisement is typically prepared by people who have maximum personal contact with customers.
• E)From the standpoint of persuasion, a sales message is more flexible and powerful than an advertisement.

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