Mars Inc Aired a Radio Ad for Its Pizza with a a Catchy

question 75

Multiple Choice

Mars Inc. aired a radio ad for its pizza with a catchy jingle that garnered huge appreciation. After two weeks, it ran a magazine ad for the pizza but failed in its appeal. Which of the following reasons can be accounted for the reduction in persuasiveness of the magazine ad for Mars's pizza?

• A)The magazine ad is part of a huge clutter which has negatively affected the attitude of the target audience toward Mars's Pizza.
• B)The processing stimulated by the magazine ad is less controlled and less favorable than the processing stimulated by the radio ad.
• C)In order to view a magazine ad, people have to buy the magazine which features the ad, resulting in reduced appeal.
• D)The magazine ad does not create a primacy effect unlike the radio ad.
• E)The radio ad creates a stimulation based on the recency effect, unlike the magazine ad.

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Definitions:

Body Mass Index

A measure used to assess whether a person has a healthy body weight for a given height, calculated as weight in kilograms divided by height in meters squared.

Basal Metabolic Rate

The number of calories required to keep your body functioning at rest, often used in nutritional and fitness planning.

Blood Pressure

The force of circulating blood on the walls of the arteries, vital for transporting oxygen and nutrients to tissues and organs.

Stored Energy

Energy held in a system or object, often in the form of potential, chemical, nuclear, or kinetic energy, ready to be converted to other forms.