Which of the Following Statements Is True of Celebrity Endorsements

question 48

Multiple Choice

Which of the following statements is true of celebrity endorsements?

• A)Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
• B)When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
• C)Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand.
• D)Typically, the use of celebrity endorsers is highest among news and business publications.
• E)Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a servicE.Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand.

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Definitions:

Grievance Procedure

A formalized process through which employees can report and resolve conflicts or complaints in the workplace.

Informal Process

A method or procedure that is not officially defined or structured, often allowing for flexibility and adaptability.

Resolving Conflict

The process of identifying and addressing differences that could lead to disagreements in a constructive and positive manner.

Face Saving

Actions taken to preserve one's own or another's reputation or dignity in a social context.