Consumers in an "Active" Shopping Mode

question 86

Multiple Choice

Consumers in an "active" shopping mode:

• A)typically receive information in an unsolicited manner.
• B)do not pass through the "evaluate" and "awareness" stages.
• C)are more likely to purposefully seek information and/or assistance.
• D)are generally averse to purchasing new products.
• E)are not influenced by marketer-dominated touch points.