Which of the Following Response Hierarchy Models Depicts Consumers Going

question 24

Multiple Choice

Which of the following response hierarchy models depicts consumers going through the stages of attention, presentation, comprehension, yielding, retention, and behavior?

• A)The AIDA model
• B)The hierarchy of effects model
• C)The innovation adoption model
• D)The information processing model
• E)The integrated information response model

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Definitions:

Inventory

The total amount of goods and materials held by a business for the purpose of sale or production.

Credit Policy

A credit policy is a set of guidelines that a company follows to determine credit terms and conditions for its customers.

Agency Problem

A conflict of interest inherent in any relationship where one party is expected to act in another's best interest, such as between shareholders and company executives.