Which of the Following Is Most Suitable for Reaching a Large

question 23

Multiple Choice

Which of the following is most suitable for reaching a large consumer market segment with a broad class of buyers?

• A)E-mail marketing
• B)Personal selling
• C)Magazine advertising
• D)Targeted direct mail advertising
• E)Buzz marketing

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Definitions:

Prejudice

An opinion or judgment formed in advance about an individual or object without logical grounds or firsthand experience.

Discrimination

Unfair or prejudiced treatment of individuals based on their characteristics, such as race, age, sex, or sexual orientation.

Stereotyping

The act of assigning a fixed set of characteristics to members of a particular group, often oversimplifying individual differences and promoting generalizations.

Robber's Cave Experiment

A study on intergroup conflict and cooperation conducted in 1954 by social psychologist Muzafer Sherif, highlighting the ease of inducing conflict and the effectiveness of superseding goals in reducing it.