The _____ Model Proposed by Michael Ray Involves Selective Learning

question 73

Multiple Choice

The _____ model proposed by Michael Ray involves selective learning, whereby a consumer seeks information that supports a purchase choice made and avoids information that would raise doubts about the decision.

• A)standard learning
• B)dissonance/attribution
• C)low-involvement
• D)cognitive response
• E)5-Ws

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Definitions:

Self-Esteem

An individual’s overall subjective emotional evaluation of their own worth.

Conformity Pressures

Social influences that encourage individuals to match the attitudes, beliefs, or behaviors of a group.

Brain Tissue

Composed of neurons and glial cells, it constitutes the physical substance of the brain, enabling mental and neural functions.

Big Five Traits

A model outlining five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.