Digital/interactive Agencies and Public Relations Firms Are Examples of Organizations

question 87

True/False

Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services.

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Definitions:

Abstraction

The process of removing physical, specific details to focus on ideas or concepts at a more general, simplified level.

Real Thing

An authentic object or concept, as opposed to an imitation or reproduction.

Likert Scale

An interval scale on which respondents record their reactions to statements by checking their level of agreement between, for example, “strongly agree” and “strongly disagree.”

Ordinal

Scales with some measure of progression such as “Freshman, Sophomore, Junior, Senior.”