According to the Meaning Transfer Model Developed by Grant McCracken

question 1

Multiple Choice

According to the meaning transfer model developed by Grant McCracken, which of the following statements is true of celebrity endorsers?

• A)Credibility and attractiveness can effectively explain how and why celebrity endorsements work.
• B)Celebrity endorsers bring their meanings and images to an ad and transfer them to the product they are endorsing.
• C)The image that celebrities project to consumers is more important than their ability to attract attention.
• D)Once the first two stages of the model have been implemented, the final stage is simple and easy to achieve.
• E)Celebrities' overexposure to advertisements help marketers achieve the desired recognition.

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Definitions:

Shoplifters

Individuals who illegally take goods from a store without paying for them.

Designer Clothes

High-quality, often expensive, clothing made by or bearing the label of a well-known fashion designer.

Professional Robbers

Individuals who engage in theft or robbery as their main occupation, often with high levels of planning and skill.

Legitimate Work

Employment or tasks that are lawful and recognized as valid and respectable within society.