According to the AIDA Model, a Prospective Consumer First Passes

question 28

Multiple Choice

According to the AIDA model, a prospective consumer first passes through the _____ stage.

• A)attention
• B)comprehension
• C)interest
• D)desire
• E)action

---

Definitions:

Self-efficacy

Self-efficacy is the belief in one's ability to succeed in specific situations or accomplish a task.

Defensive Self-esteem

A form of self-esteem that is fragile and vulnerable, often leading to aggressive or defensive reactions when it's threatened.

Individualist Culture

A culture that emphasizes personal achievements, autonomy, and independence, often prioritizing individual goals over group cohesion.

Personal Responsibility

The obligation to take ownership of one's actions, decisions, and their impacts on others, including acknowledging and addressing any consequences.