Which of the Following Statements Is True of Media Departments

question 40

Multiple Choice

Which of the following statements is true of media departments?

• A)Their brief is primarily creative.
• B)They lack the ability or the authority to negotiate prices.
• C)They review information on demographics and radio listenership.
• D)They are in charge of creating the clients' advertising message.
• E)They are generally headed by an account planner.

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Definitions:

Nonunionized Workers

Employees who are not part of a labor union and therefore may not have the same representation or collective bargaining powers as unionized workers.

Minimum Wage

The lowest legal hourly pay that workers can be paid by employers, set by government policy.

Largest Immigrant Group

The most numerous population of immigrants in a particular region or country, often characterized by shared nationality, ethnicity, or cultural background.

Latinos

A term referring to individuals from, or with ancestry from, Latin American countries, residing especially in the United States.