The Elaboration Likelihood Model (ELM) States That There Are Two

question 122

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. Under the central route to persuasion, a message recipient is viewed as:

• A)a pioneer of word-of-mouth advertising campaigns.
• B)a passive participant who heavily relies on imagery processing.
• C)a very involved participant in the communications process.
• D)having low ability to attend to and comprehend a message.
• E)likely to engage in only minor cognitive processing.

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Definitions:

Sales Tax

A tax imposed by governments on the sale of goods and services, collected by the retailer at the point of purchase.

Sales Discount

From the seller’s perspective, a discount that a seller may offer the buyer for early payment.

FOB Shipping Point

A term used in shipping agreements indicating that the buyer is responsible for the cost and liability of goods during transportation once they are shipped.

Freight Charges

Freight Charges are costs incurred in transporting goods from one place to another, often included as part of the cost of goods sold or inventory for businesses.