_____ Is the Stage of the Consumer Decision-Making Process Whereby

question 66

Multiple Choice

_____ is the stage of the consumer decision-making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

• A)Problem recognition
• B)Internal information search
• C)External information search
• D)Alternative evaluation
• E)Post purchase evaluation

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Definitions:

Bias

A systematic error or deviation from the truth in results or inferences.

Normal Distribution

A bell-shaped curve distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Simple Random Sample

A portion of a broader statistical population where each member has an equal likelihood of selection.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.