Various Brands of Perfume Use Scented Strips in Their Ads

question 92

Multiple Choice

Various brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

• A)the consumer's level of sensory input
• B)consumer personality
• C)the internal information search
• D)the consumer's cognitive dissonance
• E)echoic memory

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Definitions:

Cognitive-Behavioral

Relating to cognitive-behavioral therapy, a psychotherapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a systematic process.

Crisis-Oriented

An approach or intervention specifically designed to address and manage a crisis or emergency situation, providing immediate support and strategies to cope.

Directive Therapy Relationship

A therapeutic approach where the therapist actively guides and provides specific directions to the patient to achieve therapeutic goals.

High Resistance

Refers to a scenario where an individual shows substantial opposition or difficulty in accepting or engaging with therapeutic techniques or interventions.