Which of the Following Hierarchical Response Models Assumes the Receiver

question 38

Multiple Choice

Which of the following hierarchical response models assumes the receiver in a persuasive communication situation to be an information processor or problem solver?

• A)The AIDA model
• B)The hierarchy of effects models
• C)The innovation-adoption model
• D)The information processing model
• E)The five Ws model

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Definitions:

Studio Mogul

A powerful executive in the film industry who owns or manages a film studio, influencing the production and distribution of movies.

American President

The elected head of state and government of the United States, serving as the executive branch's leader in the federal government.

Documentary Short

A non-fiction film of relatively short duration that documents reality, primarily for the purposes of instruction, education, or maintaining a historical record.

Biograph

An early American motion picture company, known for its pioneering role in the development of cinema in the late 19th and early 20th centuries.