As an Outcome of the Alternative Evaluation Stage, the Consumer

question 56

Multiple Choice

As an outcome of the alternative evaluation stage, the consumer develops:

• A)a heuristic tendency toward a particular brand.
• B)a predisposition to buy a certain brand.
• C)brand heuristics.
• D)individual brand recognition.
• E)a post purchase evaluation set.

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Definitions:

British Impressments

The practice employed by the British Royal Navy of forcibly enlisting men into military service, often involving the capture of sailors from American ships in the late 18th and early 19th centuries.

U.S. Seamen

Individuals serving as members of the crew aboard commercial or military ships and boats in the United States, subject to maritime laws and traditions.

International Trade

The exchange of goods, services, and capital across international borders or territories, which influences global economic activity.

French and Haitian Revolutions

Two significant late 18th-century revolutions; the French Revolution led to the rise of republicanism and the end of monarchy in France, while the Haitian Revolution resulted in the first successful slave rebellion leading to Haiti's independence.